Marketing & Money - Part Two of How to Super Charge Your Creative Business with Hayley Price

[00:00:00] Made Remarkable Intro: Welcome back. And thanks for tuning in to the made remarkable podcast, hosted by Kellee Wynne. Kellee is back again with Hayley price and continuing their conversation shifting more into discussing the art of pricing, your creative work and the money mindset. If you missed part one, just head over to episode 130 to get caught up. 

No one wants to talk about money. But Kellee and Hayley do it's time to make this conversation more comfortable for everyone involved. Kellee and Hayley are discussing overcoming the stigma that making money should be difficult. Battling imposter syndrome, valuing your art and focusing on a niche for financial success. Check out the show notes and transcripts for more information about Hayley, exclusive promotional offers and any special links mentioned during the episode. Kellee loves connecting with listeners. 

So don't be shy. Reach out on social media or just tap reply in Kellee's latest newsletter. Together, let's build a community that celebrates the remarkable. If you want to be notified every time a new episode hits the airwaves, just hit that subscribe button on your favorite podcast platform. Thank you for joining us today. 

And always remember you are made remarkable destined to achieve the unimaginable. Now let's get to the good part. Introducing Kellee Wynne and Hayley price.

[00:01:11] Kellee Wynne: Well, hello. Hello. I'm Kellee Wynn, artist, author, mentor, fiercely independent mother and wife, and the founder of a multiple six figure creative business. And I love my life, but I've been where you're at. I was slogging away at this art business thing for more than a decade. Once I finally connected with my true calling, unlock the magic of marketing and built a system that could scale, while I realize I can make an impact and make a substantial income, I'm finally running a business that I love and it makes all the.

Difference in the world. My biggest dream is to help you do the same. Let this podcast be the catalyst to your biggest success. You already have it in you because you are made remarkable. 

[00:01:58] Haley Price: Well, can we shift gears a little bit and talk about money?

I really want to talk about money mindset. I know you have thoughts on this. I have a lot of thoughts on this, but just like artists and their worthiness and charging their worth and then understanding like you can make money. Let's just totally shift gears and talk about money for a minute. 

[00:02:14] Kellee Wynne: Let's talk about money and how to be able to make more of it in your business.

[00:02:21] Haley Price: Cause that's what everyone kind of ultimately wants, whether we want to admit it or not. Money is freedom and it gives you the flexibility to go paint whatever you want and do these things because you have the systems in place to support yourself, to make it worthy, you know, to prevent burnout. 

[00:02:36] Kellee Wynne: We definitely have this, you know, you say, think money, then everybody's going to be like Elon Musk.

It's terrible, right? But the truth of the matter is, is money in the hands of good people, the people who are listening to this podcast, creatives, what are you able to do with money besides take care of yourself? I hate to say it in the world that we live in, especially in the Western world, money is power.

But why would we allow all that power in the hands of people who aren't going to do it just when we could be making money and use it for good. And I think of. Simple ways to use it for good. We can take care of ourselves, which means we are not a burden on other people. I don't have to worry about my kids taking care of me because I have enough.

I don't have to worry about my kids not having enough because I have enough to help them. I don't have to worry about my parents or my in laws because I have enough. I can help them. That means that as a nucleus, as a family, we are taken care of and we are providing for ourselves. So we are stable. And once we're stable, what does that also mean?

I get to hire this amazing woman from Mexico who has small little woman owned business. Her and her two people come every single week to come and clean my house. That money is going right back into society because that's how I would spend the money. Right. I find small business. I can reinvest in. I can buy from small makers.

I can buy art from other artists because artists tend to like art, real art. And so that's nice. I can invest back into, you know, the, the accountant woman who I found right down the street. She has a small account accounting business. She helps me with my business. I have a VA, a virtual assistant. And it's like, I started thinking about all the ways I choose to spend my money.

That means that I'm putting it back into society, and I'm actually helping other people. So if I can't take care of myself first, and provide for me first, I can't keep making art for you, I can't keep making courses for you, I can't keep showing up for free on social media if I'm not getting the support I need in order to do that.

So if we can't change the way we think about what happens when we get money, Then how are we going to keep doing the thing that we love? 

[00:04:48] Haley Price: Exactly. And I mean, you would not believe the amount of people that tell me, well, I mean, it's not really about the money. Like I love it. And I'm like, okay, that's fine.

If it's not, you don't want to make a million dollars or you don't need to, but like, you need to support yourself. There's the baseline, like what you just said. And then also there is so much you touch on this, but there are so many. Proven studies and facts that money in the hands of the right people, good people, it benefits communities.

It benefits towns. It benefits society. Like our country will do better. It's okay to want money. Like, that's just what I really feel like it's such a taboo topic, but I really think Artists in particular need to wrap their head around. I think we have this like stigma in the back of our heads of like starving artists.

It's like, no, you can thrive and it's okay. It is not greedy. There is nothing wrong with wanting to be successful. monetarily. You can want that because it's only going to benefit those around you. It's not selfish. 

[00:05:43] Kellee Wynne: And you need money to be able to continue to do the things that you love. If you don't support yourself first, then you can't keep going on with the thing.

You're creating beauty in this world. You're serving people. You're helping people. And for all of those who are like, well, I'm just making art. What problem do I actually solve? The thing is that there is nothing like art. A real piece of art. There's nothing like that in the home

so I'm telling you what we do. Not everyone's meant to go and help in the latest earthquake, save people from the rubble. There are people who are meant to save and help that way, and there are others of us who are meant to create art. Create art courses that heal and put beauty in this world. So we have a hard time as artists, I think, connecting our worth.

When we compare ourselves to say a nurse or a firefighter, but the truth of the matter is, is that we need all types in society. So putting that art into this world is essential, especially with the rise of AI and tech. It's like nothing can replace an actual thing that's been made by hand. 

[00:06:51] Haley Price: Yeah. I think the amount of joy and like emotions that artists bring into the world is phenomenal.

So needed, especially now with, I mean, like you said, with technology, there is something so calming about having a big piece of art on your wall that you can just stare at and it makes you so happy versus, Oh, I can be on my phone all day and like, look at art, but that's not, it doesn't have the same effect.

And so, I always think about, I could save up and buy a couch or I could save up and buy a piece of artwork and like, yeah, the couch might serve its purpose, but it's not going to have the feeling when I purchase it of. When you buy artwork, and that's what you have to really realize is I think a lot of artists, like you said, don't see their value, but you are immensely valuable.

And even though you aren't solving a problem of like, it's a couch, people have somewhere to sit now. It's like, you're solving an emotional problem and you're making people's day to day lives better. I mean, I'm such a fan of like, I think. Your space reflects your mood so much. And like, it is important to have a space that you really love, feel safe.

 All of that is so important and art does that. Like you are truly making people's spaces more their own feel like home. 

I

[00:07:57] Kellee Wynne: do believe it's important. And our art is going to last a lot longer than the couch. 

[00:08:02] Haley Price: Oh yeah. I already, I need to replace my couch.

So that's why it's top of mind. Whereas I've had art for forever. I mean, a lot of pieces I've had for forever. 

[00:08:11] Kellee Wynne: Yeah, exactly. Why do artists underprice themselves so much? And we can talk about this as underpricing our artwork, underpricing our courses, and our value. We, we really do. My first instinct is we are enjoying what we do.

And we have been pounded in our heads that making money is hard work. So when we're enjoying what we do, it's hard to equate it to the value of hard work. 

[00:08:39] Haley Price: I think that's a part of it. I think for some people, we feel bad charging for something that comes easy to us. Like I talked to a lot of artists who were like, well, it didn't take me that long.

It wasn't that hard. And I'm like, Just because it was easy for you now in this period of life, doesn't mean all this experience you've had up to this point, you know, in perfecting your craft, didn't, lead to where you are now for it to be easy, let's say, or doesn't take a long time. Also, it's not easy for other people.

 You are a crafts person. There's a reason like you are so talented. There's a reason it comes naturally to you. That's valuable, it's really valuable. And so I think there's like that aspect too, of like, Oh, but it came easy to me. It should be, like you said, it should be hard. Making money should be difficult, not enjoyable.

 There's like all these stigmas around like our job shouldn't be fun. So then when it is fun, we feel guilty charging for it. 

[00:09:34] Kellee Wynne: Absolutely. Like why? Come on, you guys. That's not fair. 

It's not fair. 

[00:09:39] Haley Price: And so it's, I think that's an aspect. And then I also think, I mean, I, I deal primarily with, female artists, not that I think it kind of goes on both sides of the board, but I think it's like this feeling of, well, if I can only charge so much, and if I charge more, it's not going to sell because I'm new or I haven't been selling that long, or, I don't know if I'm at the level of these other artists, there's this whole imposter syndrome that comes into of like, I'm not at a point where I can charge that much, but it's people totally get themselves in this, they back themselves into a corner and I'm like, it's selling because it's priced, not because it's priced low, but it's, Your prices are higher and people are going to just see it even as more valuable.

Like you're underselling yourself by pricing yourself too low. And so I think that imposter syndrome holds so many people back from being profitable, but also even just from seeing their worth in themselves and telling other people what their work is worth. I know if I see a really cheap piece, I'm like, well, why is it so cheap?

Is it a print? Did you use like bad materials? If it's really good, I'm like, why, you know, you almost look for the flaw versus if it's priced the way it needs to be. I respect that. 

[00:10:48] Kellee Wynne: I actually noticed that too. When my prices are too low, it's harder to sell. 

[00:10:53] Haley Price: It is. And I was talking to an artist and she was saying her best customers, the easiest to work with are the ones that generally buy like the bigger pieces and the more expensive stuff, because they value her.

They're buying it because they absolutely love it. They resonate with her story. They're in her niche. So it's less about like nickel and diming and the money versus when she price is really low and she's just like having a sale. She's like, well, then all of a sudden I'm like negotiating with all these people and they're just buying it because it's cheap, not necessarily buying it because they love it. And so it's, it's just less authentic. And I think that's kind of an important thing to note too. 

[00:11:29] Kellee Wynne: I think over time too, I've finally got to the point where I'm like, I don't want to sell every piece I make. I only want to sell the good stuff. 

The rest, I'm going to paint over.

Like it really took me a long time to realize that was really important was. Only putting my best pieces out there, not the B work, but the A plus work. But the, this problem with pricing also comes in for artists and the courses, the products that they make that are not physical products, but, you know, there is a, I would say a huge overwhelming amount of art courses per se.

And that's the biggest challenges. They'll come in and they're like, I'm for everyone. And we're all pulling from the same group of people. And it's like, all right, the more, this is a really interesting factor, but the more specific niche you are and the more interesting, unusual problem that you're solving, the more you can actually charge for it.

And it's all how you design it and position it. You have Nicholas Wilton who has a 2, 400 art course, and you have other people who are selling art courses for 24. 24. Where do you want to be in this art world, right? How are you positioning yourself so that people see you as the expert in that thing that you've decided is your niche?

That's really the key to being able to price well. You get, like you said, better customers because if they're willing to spend more, they're usually less difficult. And I get it when you, even those who are starting off in course creation, they want to start low. But I really do believe if you just position it right and you hold your ground, like, really showing the value of it.

The offer rather than here's a list. We're going to learn these courses. It's not like I'm going to take you on an experience. And on the other side of this, this is the transformation. Can you imagine yourself no longer being confused by color again? Right. So this is where it starts getting where our value goes up.

It's in that niche. We can come back to niche again when we are that specific and how we are solving a problem, how we're helping people, how we're showing up and we become known for that. It's much easier to work your way up into a better price point to get the value back so that you can pay yourself.

[00:13:52] Haley Price: And I think when you're at a higher price point, whatever that price point is in your, in your niche, I think people are going to buy in more. I know when I've taken courses or. Work with coaches or whatever, if it's free, it's really easy to drop off or if it's cheap, it's really easy to not attend or not.

I mean, even with events, it's like, Oh, it's just 25, whatever. Like I don't have to go, whatever it is. Whereas when you're paying for something, you're going to show up, you're going to do the, you're going to show up to those zoom calls or the coaching call or the, the course every single week, or you're going to stick with the program and you're going to get more out of it, which is great on, on.

Two sides. One, your customers are going to get more out of the program because they're involved. Two, you're going to have people that rant and rave about it that, you know, in turn is going to get you more customers because they had a great experience because they were bought in. And so it's really like a.

Two fold thing, like on the one hand, charging more makes you an expert in that field. And it's really telling people what they're going to get out of this. But then also they get more out of it because they're bought in versus if you're cheap, it's really easy for them to say, like, okay, well, it wasn't that expensive.

I can skip this week and then they're not going to get what they need to get out of it. 

[00:15:03] Kellee Wynne: Yeah, I hear the quote people who pay pay attention. Yeah, I love that one. Yeah. So when it comes to money to another thing for a lot of artists is they think they need to do all the things business owners in general.

I got to be on all the places I have to have all these extra. One of the biggest misconceptions and I don't know if you teach this, but I very much do is. for having me. Artists, business owners in general have heard that millionaires have seven different streams of income. So I need seven different streams of income.

But what you do is you give yourself seven different jobs and you never excel at any one of those jobs and make it incredibly profitable. My philosophy is I help people strip back to basics and go all in on the one thing and once it's working like clockwork Easy peasy, everyone knows you for it. Then maybe it makes sense to add something else on but the problem I see most of us and this was what I was guilty of too.

It's like I have a course I have prints I have originals. I'm trying to Do workshops in person and I was doing all these things and I was just you know Exhausting myself. Exhausted. That's a lot of marketing to do. It's a lot of things to build. It's web pages to build, marketing systems to build, products to build.

And after a while you're like, why am I working so hard for very little money? And there's that. Mindset thing of, I have to work really hard to make money. I have to do seven different things to make money. But the truth is, is when you become known for the one thing, you can make more money at and charge more, and then also give yourself time to breathe and make art again.

[00:16:44] Haley Price: Exactly. I completely agree. And I actually share that a lot. From my own experience as well, I was doing everything and I just hit a point of burnout. I was like, I don't have enough time. I'm not even really enjoying my dream job. I'm working for myself and I don't even really enjoy it anymore because I'm burning the candle at both ends.

I'm not charging enough for all these different offers and I'm doing 1000 different things and none of them are really hitting and none of them are really aligning. And so I really stripped back. This was not that long ago. Went down and was like, what do I love out of all the things I'm doing? What do?

I actually love what is working and what do I really love and I just cut out the rest. And I slowly folded things back in, like you said, once things were running smoothly. And if I had time, I was like, okay, well, we can maybe fold in a little bit more over here. The key is to pick your lane and do it and perfect it.

And that lane is going to be what lights you up. You're going to make more money. And then if you have the time and you want to expand to something else, we can think about that. But I really think the way you're going to succeed is to go all in. On one channel at a time because otherwise it is overwhelming.

And I think there's again, it comes back to social media. It's like we see people doing all these things, but it's so easy to get caught up on something. And like, try to have all these different income streams when really you have one income stream that's like, actually making you your income and it's like, why are we spending time and spreading ourselves too thin when that's that's not going to help us 

[00:18:07] Kellee Wynne: Not at all. Because I think back to when I was trying to market too many things and I never quite finished. Everything to perfect it to make sure that the customer journey was good. The marketing was solid though that I had enough time for the launch. Right? We can launch art. We can launch our courses. We can launch a product, but that runway was always squeezed too short because I was squeezing it in between other things.

I was trying to do. So I never gave anything really the full. Fullest attention that I could give it and make it like 100 percent And it's when I strip back and put things on repeat It's when I was like right now like it really took me a long time like I have narrowed and narrowed But it was really last year when I said, okay, the art courses are sitting on a shelf now They look pretty if someone wants to buy it great But i'm not going all in on that anymore because I was trying to do art courses I was trying to do the summit.

I was trying to do art workshops. I was trying to run my You Coaching program and all these things and I never got one thing dialed in and it was last year when I said I am only going to be working on my coaching program I'm only working on this solid focus of helping people who have courses collaborations, summits, whatever it is that you're working, memberships, communities or whatever, like people with those kinds of businesses.

I'm going all in on making sure my teaching is solid and I'm known for that and it has been so much easier. I can let go of so many things and I can put it on repeat and get results for my people. 

[00:19:43] Haley Price: Yeah, I completely resonate. I actually, at the beginning of this year, my kind of like word of the year goal, however, you want to think about it was like, do less and refine.

And so when I talk about cutting out and really focusing, I did the exact same thing. I was just at a point of so much burnout and just so much like stress because I was like, I'm doing all these things. I'm spending all this time on so many different areas. Why? Is it not working? Why am I unhappy?

Why am I not making more? Why are the pieces not coming together? Like, there's a lot of different ways that was happening. And when I, same thing, I, I stripped back and I said, I'm going to focus on my coaching community, because that's what I care about the most right now. I'm going to kind of like table these other things.

Not that they're like completely gone away, but I was like, if I can just focus on one thing at a time, I feel like it's going to be great. And I did that. And it's. It's been great. And I feel like the artists are just spot on and it's like, okay. And now I feel like everything in my life is just clicking.

Like things are working. I feel like I'm making my best work, making my best content. Like it all just makes sense, which I think is it clears the overwhelm. And I think that's what so many artists are looking for. They want that. It makes sense. Like I know what I need to be doing every day. And I think that's what people are striving for.

And it really happens when you refine and you cut back all the noise. 

[00:21:02] Kellee Wynne: Yeah, because think about it, if you're selling art, and you're selling a course, and you're selling a workshop, think of the different types of people who are needed for each of those. I'm not saying don't sell your art, and I'm not saying don't sell the workshop, but I'm just saying, think about, How much you have to build different audiences and talk to different people.

And then you're like, who am I talking today to today? What do I need to do? It just like that simplification really takes like that. I was at burnout this year too, for a lot of reasons. But part of that is, is doing too much, having too many, like it's gotta, I've got to do this thing and that thing and talk to this person.

And, and it is that simplification. I think we're coming to a big head in the entire online. Creators industry of stripping back doing all the things and getting super laser focused and just doing the one thing. I really am a big proponent of it because that's when you buy your time back and that's when you can also see the thing that you are building your business on grow.

Significantly, because you're putting all your energy into one thing and you're not trying to talk to all the different things and look at this. I'm marketing this today, but tomorrow I want you to buy my brand new art journal. And over here I want you to buy my art workshop over here. And like every day you're like, 

[00:22:22] Haley Price: Well, and your clients see that too. I mean, I think I just thought it was like me feeling like, but it was actually. Like artists were coming to my page too. And they're like, okay, so how do I work with you? Instead of being like, this is what I sign up for, which is, I feel like now people are like, this is what I need. You have, you have a couple of things you offer.

This is what I need versus before it was like, okay, so how exactly can I work with you? Because it looks like you've got a lot of things going on. And I'm like, I don't want confusion. I thought it was like, I have all these income streams. It was like, not that way. And now I feel like when you. Really hone down your, your offerings.

People know what to sign up for too. It's like, they know if they want to buy your art or sign up for your course, you know, to make it super basic versus, you know, before it was like, For me, there was the podcast and I mean, there's still a lot of these things exist, but it was like coaching this, like membership, this thing that they could do, there was like a coaching ad on a coaching side thing.

Like it was like all these different courses and it was like, okay, what, How do I what's the best for me? And then I'd, you know, be on the call and I'm like, really, whatever is best for you is best for me. And it's like, no, you need to have the offer that makes the most sense for the person. Now I kind of have, like, Two main ways people can work with me in terms of coaching, and they just pick the one that makes sense for them.

[00:23:36] Kellee Wynne: It's so much more simple. I did the same thing with my Build It Remarkable. I had the league, I had Build It Remarkable, I had VIPs, I had this, you know, retreat thing planned, and I'm like, no, I have Build It Remarkable, and you can either pick CORE, Or you can pick plus depends on where you're at. It's the same program, but you're going to get a different level of that program for where your needs are right now.

And it's like, Oh my goodness, I can see my whole next year. And it feels uncomplicated. 

[00:24:04] Haley Price: Exactly. And that's, that's the key. I don't know how many times we have to say this for it to really hammer home with people, but I do, I just want to really. Really share that when, when you refine and when you actually take things away, you're going to make more money.

Cause I think that's the biggest fear to be quite honest. I think most people are scared of if they take something away, if they take away this income stream, it's going to backfire. But in reality, if it's not working and it's taking your time from the main thing you need to be focusing on, it's, it's really just pulling money away.

Even if it's like making you money in quotes, it's probably not, it's probably not making what you would make if you really focused. 

[00:24:41] Kellee Wynne: I know I do this little demonstration that shows how much energy we have to put towards each thing and say we have 7 things. And so when you start looking at how much energy you have to put to it, and how much money you make, and then you add it all up and you're like, oh, my goodness.

When I do that, I can make 46, 000, but you've just spent like, you know, a whole year working to make all these things make 46. I said, now what happens if you go and repeat and improve and improve? And every time you put energy into the one thing, it's doubling. And next thing, you know, you're making several hundred thousand dollars because you've really perfected the one thing.

And there's a term that I love to use that I haven't really brought up as much, but I Want to put this idea since we're really talking money and how we make it and how we make it simply is now money versus legacy money. Oftentimes, I was caught in the cycle of, Oh, there's this opportunity. All right, I'm going to do this one thing because it would be really nice to have enough money right now.

This opportunity just came and I'm going to walk away with five grand from it. Awesome. But what it did is it pulled me away from the program that was going to make me 50 grand. From the program that if I kept scaling, it would make me 500, 000 because I did this thing right here. And now that pulled my attention away from the legacy.

And so if you can forego the now money, the immediate gratification opportunity, that's right in front of you. Well, if I just put these prints out right now, I'm going to make some money. But what it's doing is sabotaging you from building your entire beautiful new collection and launching it and making 10 times more money.

[00:26:24] Haley Price: I think of it. In a similar, I think of the similar concept, but I always make artists talk about what a success look like. What is the, I mean, there's never an end of the road, but what is that legacy? Like, what is the, the big, big goal? And so then every time you're presented with the now money, let's say the now opportunity, you can say, is this moving me in terms of.

Towards the legacy money, towards that version of success, or is it just veering me away? And it's going to make that harder. It's going to make that success, that legacy harder. And so I think we're kind of speaking in different words, but the same concept of like, what's the end goal? And is this immediate gratification moving you towards long term satisfaction or not?

[00:27:05] Kellee Wynne: Right. It's those little things that come up, these opportunities that come up that, like, we think it's never going to happen again, or I don't want to pass on this, and I'll watch artists who are course creators taking all these collaborative things. Oh, I'm going to do this one. Next thing I know, they've filled their whole year with, like, five or six collaborations that make them, A little bit of money each, but they never got around to making their own course.

That would make 10 times as much. It's because they have spent all their time in collaboration. Now, I'm not saying collaboration isn't good because in collaboration and these, like, summits and and. Multiple people courses, you get to be exposed to new people, but have you made time for your bigger goal?

[00:27:54] Haley Price: Yeah, I'll give like a personal example. I last year had to miss out on an art show for my own artwork. I just, I was like, I just, I can't do it. I'm focusing on this program for artists. I don't have the capacity to pull together all of my own artwork. For this show, and I've done the show every year.

It's a great show. I know stuff sells, but I just had to tell him. I was like, look, I, I just can't do it this year. I'm focusing on other things with my business, but lo and behold, literally yesterday, they emailed me and they were like, we'd love to invite you back. I know you missed last year, but we'd love to have you as an artist this year.

I feel like people need to hear that. You can say no. I mean, I also said no and please invite me again, but you can say that. I mean, I think I had to look really hard and I was like, this could be a great show and it would make me money, but to get there, I'd have to take all this time away from what my primary focus is to create enough work, to be at the show, to do what I need to do.

And that's just not my focus right now. But as things have started, you know, Falling into place. And I have a little bit more time. I'm like, I probably can pull some artwork together and like, be excited about it next year. And so the fact that I got that email, I'm like, okay, great. Just because I said, no, you know, a no now doesn't mean no forever.

And it really turned back. And I can actually also put my all into that project when I'm ready for it. Cause that's the thing. Otherwise I would have been giving both like not even 50, 50, probably like 20 percent to both, and now I can really. Give it my all, which it's gonna be better anyway. 

[00:29:18] Kellee Wynne: Absolutely. That makes so much more sense to do it that way. For sure. I'm all, I'm all for the no for now. Mm-Hmm. . Yeah. No, 

for, 

[00:29:31] Haley Price: That's like, my new motto. I'm like, no, for now, but circle back I used to be a. Woman, like I used to think, and I think a lot of creatives and entrepreneurs feel that way. They feel like they have to say yes to everything because it might be their big break.

But I think it comes back to that idea of what do you ultimately want? And is this really aligned with that? Or is this just feel like something you need to say yes to because it happened to come across your plate? 

[00:29:55] Kellee Wynne: And maybe that comes back to the fact that you need to know yourself a little bit better.

What is important to you? What does, like you said, what does success look like to you? Does success mean that you're working 80 hours a week? No, success probably looks like you have two days set aside for your marketing and business, and the rest of the time you get to make art, or you get to go hiking, or you get to travel to Paris.

Like, for me, that's what success is. I don't take any meetings other than Tuesday, Wednesday, and Thursday. The rest of the time is me time. 

[00:30:30] Haley Price: Yeah. And that's exactly what I tell people. I go, when I say, what does success mean? Cause you know, so many people are like, well, I just want to replace my corporate job income, or I want to make this amount.

I'm like, no, I don't want to, I don't want a single number. Obviously we've had a whole conversation about money. Money's important. But , when I'm talking about success, I want to know how you want to feel. What does your day look like? What does your week look like? What time do you wake up? You know, how much time are you spending with your family versus in your business?

When we talk about success in the longterm, I'm like, What are we doing to get you there? And the money supplements that for sure. But I want to talk about success in terms of like a feeling and what does your day look like and how are the decisions you're making now getting you to that, which is basically what you just shared too.

You know, it's taking meetings Tuesday, Wednesday, Thursday, not all seven days of the week. 

[00:31:14] Kellee Wynne: Forcing yourself to actually take a break. So you don't burn out. Exactly. You know, and that's the thing is success is going to be different for everyone there may be times where even though you've built a lifestyle where you have downtime time to paint time to be with the family, there will be other times where you're in a busy season.

And that's totally understandable. It's, I mean, hard work is good. When it's for the right purpose. So , I'm not going to lie to anyone and say it's easy, but it's a lot easier when we simplify and we keep our eye on the prize. 

[00:31:49] Haley Price: Faster success, I would say it's not immediate and it's not easy, but you're moving in a direction that's more likely to succeed and more likely to succeed in less time than trying to do everything.

[00:32:01] Kellee Wynne: Absolutely. 100 percent believe that it's a faster path to success. Does it mean that it's going to happen in the next three months? Probably not, but it's not going to take you 10 years. Like it took me. 

[00:32:12] Haley Price: Exactly. That's why I tell people, I'm like, we may see other people all day long on social media, having these like viral moments and success.

99 percent of people really have to work towards it. But again, it comes with that success hits when you know what you want. You're moving in that direction and then that snowball effect starts to take place. It still doesn't happen overnight, but at least like everything you're doing is building upon itself versus, you know, you're building a little bit on the left and you're building a little bit on the right.

You really want everything to be building this like one pyramid or whatever, 

whatever we're building. 

[00:32:47] Kellee Wynne: Right. So Hayley, you and I both agree, just Get focused on the one thing, the one person you want to serve, and I actually teach this often, is what's the one problem you're going to solve for the one person with a one solution on one platform, and that's the part that also helps.

It's like, you do not have to be on every single platform. Just pick one and do that and do it at a pace that feels sensible. Make a lot of good content rather than a lot of bad content. Excessive like just because you're putting a lot out there doesn't make it make it great So it's better to have quality over quantity.

That's where I was going with that 

[00:33:24] Haley Price: Yes, and I think that's where it comes to start with one platform and I generally recommend I mean Obviously, I think a lot of people look to instagram just to kind of like especially for artists So I think it is a good place to start but I also Really recommend starting with a platform that you're familiar with because you know What resonates, what you like, how people create content on that platform.

So if you're like, I don't know where to start. I see people going viral on Tik TOK. Should I be on Tik TOK? I'm like, well, if you've never been on that platform and you don't know what people post on there or how it works, probably not the best place for you to start, if you're familiar with Instagram, it's an awesome place to start if you're not, but you're really familiar with YouTube, maybe give that a try.

You know, I always tell people like, start with where you're comfortable because you're going to know how to make the content. 

[00:34:07] Kellee Wynne: Exactly, and we're not superhuman. We don't have to be omnipresent in every corner. If you can just have one place that's leading people back to your newsletter slash email list, that's it.

You know, put it on repeat, put the ideas on repeat. We can go back to the very beginning of this conversation is just pick a focus, pick a niche. That's all a niche is, is the focus. Yeah. No, I think we need to focus in. The theme of today is focus. Focus, simplicity, focus, pick the one thing, go all in, be amazing at it because you already are amazing.

That's my philosophy made remarkable. You are already made remarkable. Now just lean into it and bring it, bring it forward. 

[00:34:50] Haley Price: Yeah. Well, I have absolutely loved this conversation. I feel like I could talk to you for forever. But I mean, I just love how aligned we are. I mean, I think focus is key. I think we're so big on artists knowing their worth and making money.

And I just think all of these topics we've hit on, we've just been really aligned, but I hope this was helpful for our listeners. I hope they walk away feeling inspired and just excited. This was fun. 

[00:35:15] Kellee Wynne: I know. Thank you so much. I'm hoping that everyone listening is seeing the light at the end of the tunnel, that they're worthy, that it doesn't have to be complicated, that they just lean into who they are and go all in and there is a path for you.

There's room for all of us. There's 8 billion people on this planet. There's plenty of money. Don't let the billionaires hoard it, okay? 

[00:35:36] Haley Price: Right. And then it can be enjoyable. I think a lot of people get to the point where they're like, it has to be hard and it has to be like, and it's not fun anymore. I'm like, if you're not fun anymore and this is your dream job, let's, let's get back to like, let's make it work.

It's not going to be easy. Let's at least make it enjoyable. 

[00:35:52] Kellee Wynne: Yeah, absolutely. Cause what could be better to me? My idea of success is more time. I get to do the things that light me up. Yeah. And make good money at it. And right now, what lights me up the most is working with my members of Build It Remarkable and helping them succeed. I don't ever get tired of my Tuesdays when I get to coach. 

[00:36:16] Haley Price: That's exactly what I am. My coaching calls are every Tuesday inside the club, helping artists sell more of their artwork. And I'm like, I love that. And it makes it truly makes Lights me up. I mean, it's, it's the best part of my week.

And so I think we're definitely very aligned

[00:36:32] Kellee Wynne: you can find me at Kellee Wynn. I actually dropped the studios this year. So it's just K E L L E E W Y N N E. Same with my website. 

And let me, let's make sure that everybody can find it. 

[00:36:46] Haley Price: I am pretty much the art coaching club everywhere. Hayley price, but it's the art coaching club on Instagram, the art coaching club. com. Those are probably the two easiest places to get started.

And then, you know, you can go explore and find some other things there, but the art coaching club here to Answer all your biggest artist questions. So yeah, 

[00:37:07] Kellee Wynne: I love it. So I don't teach people how to sell art, so they really need to go to Hayley because she is an expert at this. And as you can see, she has all the marketing experience and insights, but I do help people with their course, creator businesses, all kinds of creatives.

So not just artists, but makers, bakers, dancers, singers, writers, whatever, anything in a creative field, I'm here to build out that business. So come find me for that. 

[00:37:34] Haley Price: Thank you so much. Thank you. This was fantastic. I really appreciate your time. You too. 

 

If you'd like to listen to or learn more about the podcast visit https://www.maderemarkable.com/blog  for our show notes and links to the main players.