Episode 130: Marketing & Money - Part One of How to Super Charge Your Creative Business with Hayley Price
Whether you're just starting on your artistic journey or have been navigating it for years, dreaming of a profitable art business, here's a little secret—it's absolutely within your reach. As artists, we often hit hurdles on our paths to success, but breaking through them is not just a dream; it’s something you can achieve.
In the latest episode with Hayley Price from The Art Coaching Club, she and Kellee are discussing the ins and outs of this exciting, challenging, journey. They explore strategies like niching down, mastering email marketing, and the importance of staying true to one's unique artistic style. Through 1:1 coaching, a membership community, a blog, a podcast, and a wealth of free and affordable content, Hayley ensures that every creative finds the help they need at a price within their reach. Her approach is not just about providing solutions but about creating a space where artists can explore their potential and find their path to success.
One of the standout points from this conversation is the power of having a distinct niche in your art business. The clearer you get about who you serve and what you uniquely bring to the table, the more your audience will resonate with your work. It's about moving beyond just demographic labels and understanding the motivations, desires, and fears that drive your audience.
Both Hayley and Kellee have learned the immense value of trial and error in developing a unique artistic voice. It’s all too easy to fall into the trap of constantly changing your style to fit trends. However, what truly matters is focusing on what genuinely resonates with you. Authenticity breeds a stable and loyal following versus producing content that is going to tap into viral trends.
Providing consistent, valuable information through emails is key to maintaining engagement within your niche, without reliance on social media algorithms. As artists, we should embrace charging our worth without guilt or self-doubt. Wealth isn't a dirty word; it's a testament to the value of your art and the hard work you put into your craft.
Tune into Part TWO of this interview next week to discuss more about the money mindset with Hayley!
About Hayley Price:
Hayley Price is a dedicated advocate and mentor for artists at every stage of their careers. With a rich educational background as a Studio Art and Business double major from Washington & Lee University, Hayley possesses a deep understanding of both the creative and commercial challenges artists face in the ever-changing landscape of today’s art world. Her journey has been shaped by a commitment to fostering growth, building relationships, and empowering artists to focus on their passion while she tackles the challenges that ultimately take them out of the studio.
Check out Hayley's website
Connect with Hayley on Instagram, Pinterest, TikTok, and YouTube!
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Other links you might be interested in:
Rethink the possibilities with your Creative Business in 2023! Download this free guide: 100 Ways to Make Money as an Artist
Follow Kellee on her Instagram account @kelleewynne
Follow the podcast and great business advice @maderemarkable
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Click here for the full written transcript
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