Episode 129: Should You Trademark Your Program? With Legalpreneur Andrea Sager
"When it comes to trademarks, it's not just when it's the same name. It's when there's anything similar enough to where consumers are likely to be confused." - Andrea Sager
Kellee Wynne had an inspiring chat with Andrea Sager, a powerhouse legal expert committed to helping small businesses thrive. Andrea’s journey began with her transition from the corporate legal world to starting her own firm focused on small businesses. She shared how the leap into entrepreneurship allowed her to align her career with her values and passions, advocating for legal literacy among businesses.
Legal tools, Andrea explains, serve as crucial protection for any brand. While trademarks protect a brand—ensuring names, logos, and slogans aren't misused—copyrights secure creative works such as art and written content from being copied or replicated without permission. Andrea emphasizes that registering a trademark isn't just a bureaucratic necessity; it's a strategic move that ensures long-term brand protection and enables a business to retain its uniqueness in a competitive landscape.
Even with all this business talk, Andrea also shares a bit more about her personal life. She shares her journey to balancing the demands of her business with personal contentment. Working those 60-80 hour weeks grew her business but led to significant personal setbacks—a familiar story for many entrepreneurs. Andrea began learning the art of delegation and now allows herself to lead her life with joy.
Kellee and Andrea highlight the idea that business should not just be a pursuit of profit but of joy. This episode serves as a reminder that crafting a successful business requires attention both to the legal framework and the joy that fuels your entrepreneurial heart.
We hope this episode inspires you to seek joy, embrace legal security, and manifest success in your business journey!
About Andrea Sager:
As a lawyer and fellow passionate entrepreneur, I know first-hand how much blood, sweat, and tears goes into building a brand that is both meaningful and uniquely yours, but I also know the importance of protecting it.
That’s why I left bigwig law and founded a full-service law firm specially designed to provide affordable legal services for small business owners like you.
My goal is to build and create the most magnificent life possible for me and my two kids.
Mom-duty in full effect from school – to sports – to day trips to museums and kid events!
Fun fact: I also love to play poker and bowl.
Check out more DIY products and protect your business at The Legalpreneur
Interest in trademarks? Head over to andreasager.com
Connect with Andrea on Instagram, LinkedIn, and Threads!
Don't forget to listen to more advice from Andrea on The Legalpreneur Podcast!
Other links you might be interested in:
Rethink the possibilities with your Creative Business in 2023! Download this free guide: 100 Ways to Make Money as an Artist
Follow Kellee on her Instagram account @kelleewynne
Follow the podcast and great business advice @maderemarkable
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Click here for the full written transcript
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